Dramatic change

The rise of AI has put increasing pressure on the tech industry. The speed of shipping products, the theft or replication of features and the advantages you have built your business on are under fire.

The ground has moved. The old playbook, needs a re-write.

Two kinds of companies come out of this.

Winners and losers

The first company competes on features, speed and price.

The second builds something people recognise and believe in.

Two companies can produce something of an equal standard, and the one with the more distinct, more considered brand will be remembered, trusted, and chosen first.

Sea of sameness

Open 50 other competitor sites and swap the logos over. Would anyone notice?

If you can be swapped out, you will be.

Create something distinct, with meaning, with heart, with purpose and with clarity. Then shape your brand around it.

The tech space is drowning in a sea of sameness.

Create something that gets chosen, not compared.

The promised land

Build a brand around people, a human connection. Not only does this resonate and rally internally, it builds trust for your customers.

In turn this can have a massive impact on sales cycles, premium pricing, company culture, employee retention...the list goes on.

Nice words

Literally better than I could have imagined. Thank you—so, so good.

Tom Coppin-Score

Managing Director at New Square Property

Working with Penta was a fantastic experience. They guided us towards a brand direction that felt like a true evolution, not a drastic change, and worked with real flexibility as we refined it through the website build. Being able to iterate the brand in real time was invaluable and it was possible because Penta were such thoughtful, collaborative partners.

Sophie Johnson

Managing Director at Inrehearsal

After exploring multiple studios to take on Fiture re-launch, it was clear we HAD to work with Penta. From start to finish they just got us, and where the Fiture brand had to go. We worked closely with the whole team and they absolutely smashed this one out the ball park. Best team ever.

Ann Rhee

Head of Creative Studio Operations

We absolutely loved working with Penta Studio, they totally understood our vision. They have given us the flexibility to grow into and develop them as the business expands. A big thanks from us!
‍

Bella Collins

Marketing Manager

Penta took the time to understand who we are and translated that into a fresh, sophisticated identity that feels true to our values. The new website not only looks stunning, but it also tells our story and engages clients the way we always hoped it would. The feedback from our team and clients has been overwhelmingly positive.

Alison Malton

Director and Chair

Penta Studio transformed our brand, it’s powerful, modern, and truly reflects who we are. Their strategic insight brought our entire team on the journey. We continue working with Penta, elevating our marketing and design every day.

Tiffany Werdmuller

CMO

We we're stuck in an internal rut, then we brought in Penta who instantly saw the vision of where to take our new visual ID. They provided strategic insight and creative direction that gave us a unified guiding light, and created a new brand direction that has won multiple brand awards.

Ann Rhee

Head of Creative Studio Operations

The Record Scholarship Trust was in need of a new and exciting brand identity and website, Penta came recommended to us and we knew we were in good hands after discussing the kind of thing we needed. We are delighted with the clarity, process and outcome of the RST brand and website, it provides us with a unique and beautiful platform to build the trust upon.

Andrew Halls

Director of the Record Scholarship Trust

Digital / SaaS / Tech / AI

Your product is a feature. Your brand is the difference. When anyone can build anything, why would anyone choose you?

The landscape has changed. It’s no longer enough to be a tech product. It doesn't matter how fast you build, it means nothing unless people remember, trust and choose you.

This is where we come in, we help brands figure out who they are, what makes them different, and how to make people care.

Dramatic change

The rise of AI has put increasing pressure on the tech industry. The speed of shipping products, the theft or replication of features and the advantages you have built your business on are under fire.

Massimo Vignelli

Made for web

Winners and losers

The first company competes on features, speed and price.

The second builds something people recognise and believe in.

Two companies can produce something of an equal standard, and the one with the more distinct, more considered brand will be remembered, trusted, and chosen first.

Sea of sameness

Open 50 other competitor sites and swap the logos over. Would anyone notice?

If you can be swapped out, you will be.

Create something distinct, with meaning, with heart, with purpose and with clarity. Then shape your brand around it.

Saul Bass

Behaviour & Information Technology

The promised land

Build a brand around people, a human connection. Not only does this resonate and rally internally, it builds trust for your customers.

In turn this can have a massive impact on sales cycles, premium pricing, company culture, employee retention...the list goes on.

This isn't our first rodeo
‍
We've worked in the tech space for a long time, building brands, working with founders who want to build something properly, marketing teams who want to make a difference and businesses that know their brand could be doing more.

Stenn

Braze

Be a flamingo amongt pigeons.

Not loud, just unmistakeably itself. Standing out isn't about being weird, it's about being specific.

Have a point of view, a voice and a brand nobody that's yours.

Stop looking like everyone else

Book a 30-minute brand review with us. We'll discuss how we can help your brand with strategy, identity and story, with a fresh pair of eyes.

Nice words

Literally better than I could have imagined. Thank you—so, so good.

After exploring multiple studios to take on Fiture re-launch, it was clear we HAD to work with Penta. From start to finish they just got us, and where the Fiture brand had to go. We worked closely with the whole team and they absolutely smashed this one out the ball park. Best team ever.

We absolutely loved working with Penta Studio, they totally understood our vision. They have given us the flexibility to grow into and develop them as the business expands. A big thanks from us!
‍

Penta Studio transformed our brand, it’s powerful, modern, and truly reflects who we are. Their strategic insight brought our entire team on the journey. We continue working with Penta, elevating our marketing and design every day.

We we're stuck in an internal rut, then we brought in Penta who instantly saw the vision of where to take our new visual ID. They provided strategic insight and creative direction that gave us a unified guiding light, and created a new brand direction that has won multiple brand awards.

Digital / SaaS / Tech / AI

Your product is a feature. Your brand is the difference. When anyone can build anything, why would anyone choose you?

The landscape has changed. It’s no longer enough to be a tech product. It doesn't matter how fast you build, it means nothing unless people remember, trust and choose you.This is where we come in, we help brands figure out who they are, what makes them different, and how to make people care.

Dramatic change

The rise of AI has put increasing pressure on the tech industry. The speed of shipping products, the theft or replication of features and the advantages you have built your business on are under fire.

Massimo Vignelli

Made for web

Winners and losers

The first company competes on features, speed and price. The second builds something people recognise and believe in. Two companies can produce something of an equal standard, and the one with the more distinct, more considered brand will be remembered, trusted, and chosen first.

Sea of sameness

Open 50 other competitor sites and swap the logos over. Would anyone notice?If you can be swapped out, you will be. Create something distinct, with meaning, with heart, with purpose and with clarity. Then shape your brand around it.

Saul Bass

Behaviour & Information Technology

The promised land

Build a brand around people, a human connection. Not only does this resonate and rally internally, it builds trust for your customers. In turn this can have a massive impact on sales cycles, premium pricing, company culture, employee retention...the list goes on.

This isn't our first rodeo‍We've worked in the tech space for a long time, building brands, working with founders who want to build something properly, marketing teams who want to make a difference and businesses that know their brand could be doing more.

Stenn

Braze

Be a flamingo amongt pigeons.Not loud, just unmistakeably itself. Standing out isn't about being weird, it's about being specific. Have a point of view, a voice and a brand nobody that's yours.

Stop looking like everyone else

Book a 30-minute brand review with us. We'll discuss how we can help your brand with strategy, identity and story, with a fresh pair of eyes.

Nice words

Literally better than I could have imagined. Thank you—so, so good.

After exploring multiple studios to take on Fiture re-launch, it was clear we HAD to work with Penta. From start to finish they just got us, and where the Fiture brand had to go. We worked closely with the whole team and they absolutely smashed this one out the ball park. Best team ever.

We absolutely loved working with Penta Studio, they totally understood our vision. They have given us the flexibility to grow into and develop them as the business expands. A big thanks from us!‍

Penta Studio transformed our brand, it’s powerful, modern, and truly reflects who we are. Their strategic insight brought our entire team on the journey. We continue working with Penta, elevating our marketing and design every day.

We we're stuck in an internal rut, then we brought in Penta who instantly saw the vision of where to take our new visual ID. They provided strategic insight and creative direction that gave us a unified guiding light, and created a new brand direction that has won multiple brand awards.

The landscape has changed. It’s no longer enough to be a tech product. It doesn't matter how fast you build, it means nothing unless people remember, trust and choose you.

This is where we come in, we help brands figure out who they are, what makes them different, and how to make people care.

The first company competes on features, speed and price.

The second builds something people recognise and believe in.

Two companies can produce something of an equal standard, and the one with the more distinct, more considered brand will be remembered, trusted, and chosen first.

Open 50 other competitor sites and swap the logos over. Would anyone notice?

If you can be swapped out, you will be.

Create something distinct, with meaning, with heart, with purpose and with clarity. Then shape your brand around it.

Build a brand around people, a human connection. Not only does this resonate and rally internally, it builds trust for your customers.

In turn this can have a massive impact on sales cycles, premium pricing, company culture, employee retention...the list goes on.

This isn't our first rodeo
‍
We've worked in the tech space for a long time, building brands, working with founders who want to build something properly, marketing teams who want to make a difference and businesses that know their brand could be doing more.

Be a flamingo amongt pigeons.

Not loud, just unmistakeably itself. Standing out isn't about being weird, it's about being specific.

Have a point of view, a voice and a brand nobody that's yours.

We absolutely loved working with Penta Studio, they totally understood our vision. They have given us the flexibility to grow into and develop them as the business expands. A big thanks from us!
‍