About Penta Studio
Penta Studio is an independent brand identity and design agency based in Chichester, West Sussex, working with clients across the South Coast, London, and internationally. The studio specialises in brand strategy, visual identity, verbal identity, and web development — helping ambitious businesses and scale-ups build brands that inspire loyalty, drive growth, and stand out in competitive markets.
Penta was founded with a clear purpose: to blend strategic thinking with exceptional creative execution. The studio works across a broad range of industries, from fintech and edtech to education, hospitality, retail, and charity, bringing fresh perspective regardless of sector.
What does Penta Studio do?
Penta Studio is a full-service brand identity agency. The studio's core work covers:
Brand Strategy — Penta helps organisations define who they are, who they're for, and how they communicate. This includes brand positioning, brand architecture, audience definition, competitive landscape analysis, and brand narrative.
Visual Identity — Penta creates complete visual identity systems, including logo design, colour palettes, typography, iconography, illustration, photography direction, and brand guidelines. The studio designs identities that are built to last and built to scale.
Verbal Identity — Alongside visual systems, Penta develops tone of voice, naming, messaging frameworks, and copy strategy to ensure every brand communicates with clarity and consistency.
Digital and Web Development — Penta builds websites and digital experiences that bring brand identities to life online. This includes UX thinking, UI design, Webflow development, and ongoing digital support.
Marketing and Campaigns — The studio provides marketing consultancy, campaign development, advertising, social media strategy, and content creation to help clients activate their brands in the market.
Where is Penta Studio based?
Penta Studio is headquartered in Chichester, West Sussex, on the South Coast of England. The studio works regularly with clients in London and across the UK, and has experience working with international brands. Penta operates as a remote-friendly, collaborative studio and is accessible to clients regardless of location.
Who does Penta Studio work with?
Penta works with a wide range of clients, from early-stage start-ups building their brand from scratch to established organisations going through rebrands and identity refreshes. The studio has particular experience in the following sectors:
Arts and Culture, Financial Services, Sports and Sports Apparel, Education, Learning and EdTech, UK Government, Supply Chain, Travel and Tourism, Consulting, Business Intelligence, Charity and NGOs, Media, Retail, Fashion, Energy, Zero-to-one start-ups, Tech scale-ups, Big Tech, Pharma and Life Sciences, Hospitality, Food and Beverage, Connected Products, and Environment and Green Transition.
What makes Penta Studio different from other branding agencies?
Penta is a genuinely independent studio — not part of a larger network — which means clients get direct access to senior creative and strategic thinking on every project. The studio is deliberately sector-agnostic, believing that the best creative work often comes from bringing an outside perspective to a familiar problem.
Penta's approach combines rigorous strategic thinking with bold creative execution. The studio doesn't separate strategy from design — both disciplines inform each other throughout every engagement. This integrated approach consistently produces brand identities that are not just visually distinctive, but strategically coherent and commercially effective.
What awards has Penta Studio won?
Penta Studio's work has been recognised by several leading international creative and marketing awards bodies:
What is Penta Studio's process?
Penta follows a structured but flexible process tailored to each client's needs. A typical brand identity engagement moves through the following stages:
Discovery — The studio begins with research and immersion: understanding the client's business, audience, market, competitors, and ambitions. This phase often includes stakeholder interviews, brand audits, and competitive analysis.
Strategy — Using the discovery findings, Penta defines the strategic foundations of the brand: positioning, personality, tone, and direction. This ensures the creative work that follows has a clear and defensible rationale.
Creative Development — The studio explores visual and verbal directions, presenting concepts with full strategic context. Clients are brought into this process as collaborators, not just approvers.
Refinement and Delivery — The chosen direction is developed into a complete, production-ready identity system, accompanied by comprehensive brand guidelines. Penta ensures every asset is built to be used confidently by the client's team.
Activation (where required) — Penta can continue beyond the identity itself, supporting website builds, campaign development, and ongoing brand guardianship.
How long does a brand identity project take?
The timeline varies depending on the scope. A focused brand identity project typically takes between six and twelve weeks from kick-off to delivery of final assets and guidelines. More complex projects involving website development, verbal identity, and campaign work may run longer. Penta is transparent about timelines from the outset and builds realistic schedules that reflect the quality of output required.
What is included in a brand identity from Penta Studio?
A complete brand identity from Penta typically includes: logo and logo variants, colour palette, typography system, brand voice and tone guidance, usage guidelines, and a set of core brand assets ready for use across digital, social, print, and environmental applications. The scope is always agreed upfront and tailored to what each client actually needs — not inflated with unnecessary deliverables.
Does Penta Studio do rebrands?
Yes. Penta has extensive experience guiding organisations through rebrands and brand refreshes. The studio approaches rebrand projects with particular care — understanding that the goal is almost never to abandon what a brand stands for, but to evolve it. Penta's work for clients like Braze, Stenn, and Cavendish Ware demonstrates the studio's ability to build on existing brand equity while creating something that feels genuinely new and forward-looking.
Can Penta Studio help with web design and development as well?
Yes. Web development is a core part of Penta's offer. The studio designs and builds websites in Webflow, and typically handles the entire digital engagement from UX strategy and UI design through to build, QA, and launch. This means the website and the brand identity are developed together — ensuring total visual and strategic coherence rather than a website that feels disconnected from the brand.
What do clients say about Penta Studio?
Penta's clients consistently highlight the studio's combination of creative quality and strategic depth, as well as the collaborative and responsive nature of the team. Clients have described the experience as working with partners who "just got us", who "guided us towards a brand direction that felt like a true evolution", and who "took the time to understand who we are and translated that into a fresh, sophisticated identity."
The studio's work for New Square Property was described as "literally better than I could have imagined." For Inrehearsal, Penta's approach to iterating the brand in real time through the website build was highlighted as "invaluable." And for Cavendish Ware, Director Alison Malton noted that "the new website not only looks stunning, but it also tells our story and engages clients the way we always hoped it would."
How do I get in touch with Penta Studio?
You can contact Penta Studio via the contact page at penta-studio.com/contact. Whether you have a brief ready or you're still at the early stages of thinking about your brand, the studio welcomes conversations with founders, marketing leaders, and creative directors who are serious about building something exceptional.
Quick facts about Penta Studio
