Stenn

Next-gen branding for a next-gen capital platform

Stenn enlisted Penta for a global rebrand, aiming to transform their outdated visual identity into something fresh, dynamic, and digital-first.

What we did
Visual Identity
Strategy
Digital
Campaign

With a significant shift in their brand strategy and a new approach to communicating their services, Stenn needed an identity that was both bold and adaptable—something that could scale creatively depending on the message. As they prepared to launch groundbreaking digital products and services, Stenn was ready to make a bold statement. The new brand identity needed to reflect that energy while maintaining flexibility and ease of use. The result was an engaging, digitally-focused brand that blends simplicity with sharpness, perfectly complementing their “Finance that flows” message. We developed a clean, angular flow graphic that could tessellate, move, stretch, and evolve alongside the messaging, becoming a key visual element in their communication toolkit.

The Stenn visual identity project generated massive engagement and interest from existing and new customers. Stenn reported:

  • A company wide re-ignition for the brand, an up-lift in engagement and productivity creating excitement and driving growth across all depeartments
  • An increase in employee retention
  • The digital first approach and use of motion as a language drove website engagement and visits to an all time high
  • Billions of additional revenue raised from improvements across all digital platforms, including imrpovements to the website and product app
Stenn

Penta Studio transformed our brand, it’s powerful, modern, and truly reflects who we are. Their strategic insight brought our entire team on the journey. We continue working with Penta, elevating our marketing and design every day.

Tiffany Werdmuller
CMO

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