Braze

Since launching the new brand identity, Braze and Penta has won multiple awards and has featured in various publications:

Muse - Silver winner 2025
Titan - Platinum winner 2024 - Global
World Brand Design
Marcom Platinum Winner

Additionally, Braze reported:

• Our refreshed brand campaign activations across Forbes, Marketing Dive, Adage, Display and LinkedIn helped drive 254M impressions, 1.4M clicks and 449K website visitors.
• A26% increase in keyword rankings post-launch, improving visibility for new users
• 114% improvement in scroll depth on key resource pages, leading to better content consumption
• 38% improvement in key organic web conversions, from the impact of improved user flow and content, turning more visitors into leads

‍

It consolidates all the channels marketers use—text, email, push notifications, in-app messages, in-browser content cards, and more—onto a single platform. Marketers can easily create campaigns using drag-and-drop decision trees, filling them with targeted messages and creative assets. Once everything is set, they hit “play” and instantly launch personalized, automated conversations with millions of customers in real-time. “That feeling you get when a brand sends the right message, at the right time, on the right device? There’s a 70% chance Braze is behind it.” Our goal with the rebrand was to capture that exact feeling. Essentially Braze allows marketers to be their most engaging, always-on selves by giving them the absolute total spectrum of what’s possible in customer engagement technology. Hence the Be Absolutely Engaging tagline and foundation for the rebrand.

1. Infusing human touch through photography

2. Enhancing and elevating the colour palette

3. Developing a distinctive, own-able graphic system

4. Bringing in wit, humour, and a bit of edge to the brand voice

After all, our audience is marketers themselves.

‍

‍