Braze

Multi award-winning visual identity and campaign for a $2.7b, global customer engagement platform, with 2000 employees across 15 offices on 5 continents.

We created a global, bold and playful visual identity, rooted in feeling and emotion. Our goal with the rebrand was to capture a feeling. Hence the Be Absolutely Engaging tagline and foundation for the rebrand. Created to represent how Braze allows marketers to connect with their customers. Our work spanned multiple touch-points, from internal office design, to Cannes Festival exhibitions and Times Square digital billboard advertising.

Since launching the new brand identity, Braze and Penta has won multiple awards and has featured in various publications:

Muse - Silver winner 2025
Titan - Platinum winner 2024 - Global
World Brand Design
Marcom Platinum Winner

Additionally, Braze reported:

• Our refreshed brand campaign activations across Forbes, Marketing Dive, Adage, Display and LinkedIn helped drive 254M impressions, 1.4M clicks and 449K website visitors.
• A26% increase in keyword rankings post-launch, improving visibility for new users
• 114% improvement in scroll depth on key resource pages, leading to better content consumption
• 38% improvement in key organic web conversions, from the impact of improved user flow and content, turning more visitors into leads

We lead creative direction from start to finish, working independently and alongside their internal creative team.

A comprehensive visual system.

Infusing human touch through imagery, enhancing and elevating colour with a wide palette and flexible super-graphic system. Distinctive and own-able. Bringing in wit, humour, and a bit of edge to the brand voice through TOV and typography
After all, the audience is marketers themselves.

Our goal with the rebrand was to capture that exact feeling. Essentially Braze allows marketers to be their most engaging, always-on selves by giving them the absolute total spectrum of what’s possible in customer engagement technology. Hence the Be Absolutely Engaging tagline and foundation for the rebrand.

1. Infusing human touch through photography
2. Enhancing and elevating the colour palette
3. Developing a distinctive, own-able graphic system
4. Bringing in wit, humour, and a bit of edge to the brand voice