Grand Prix Motors

A supercar showroom in Portland, Oregon — It's a beautiful ride

The Grand Prix Motors identity centres on a black wolf emblem, a mark chosen for its association with precision hunting, pack loyalty, and quiet dominance — traits that mirror the discipline Grand Prix Motors represents.

What we did

Art Direction

Digital

Visual Identity

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The visual system is built for authority rather than noise. Every touchpoint, from signage to digital, reinforces one idea, this isn't just a showroom, it's the top of the food chain. This project was In collaboration with Discommon, responsible for the entire internal design of the showroom, from furniture to art installations.

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