Flexi-Hex are taking a stand on plastic and are replacing poor packaging solutions with an innovative Hex structured paper alternative. Penta were brought on board to help define and future proof the brand, starting from the ground up and ensuring the foundations of Flexi-Hex were firmly in place. This was imperative as the brand and team are growing so quickly, and so the need for the specific guidelines and various other documents and templates are essential.
Founders Sam and Will Boex recognised the impact that single-use plastic was having on their local and the world’s marine environment. Their passion for surfing and their personal experience of transporting boards around the globe inspired them to create a sustainable packaging sleeve for the board sports industry.