Your projects don't look like anyone else's. So why does your marketing?

Whether you're in planning, architecture, design or construction, you design the exception. Your brand should too.

Most practices in this industry grow the same way: word of mouth, a referral, a repeat client. It works, until it doesn't. A generic website and a stock-photo brochure don't reflect the standard of work behind them, and they won't win the client who finds you cold.

We build brand and marketing for firms whose output deserves better than a template.

work with us

Man with dark hair and beard wearing a black t-shirt and pants sitting on a chair, smiling and looking to his left in front of a blurred window background.

A problem

You spend every project pushing against the ordinary. Fighting for the detail that makes something distinct, not default. And then the website goes up, a brochure goes to print, and it looks like everyone else.

Not because the work isn't exceptional. Because brand and marketing were never treated with the same rigour as the projects themselves.

94% of first impressions are design-related: colour, layout, typography, before a single word is read.

If people are judging you on design before they judge you on substance, the brand has to carry the same weight as the work.

Talk to us about branding

"Styles come and go. Good design is a language, not a style."

Massimo Vignelli

75% of people judge a company's credibility by how its website looks, before anything else.

Deserve better

Two companies can produce work of an equal standard, and the one with the more distinct, more considered brand will be remembered, trusted, and chosen first.

Not because the branding does the work the projects don't, because it removes the friction between “this is good” and “this is for me.”

A generic brand doesn't just fail to add anything. It quietly undersells work that deserves better.

Working with us feels like design, not admin

Architects, planners and designers already think visually, spatially, conceptually. That makes collaboration with a branding studio faster and more fluid than most clients experience.

There's no need to explain what “considered” means, or why detail matters. It's a conversation between people who already speak the same language.

"Design is thinking made visual."

Saul Bass

50ms is how long a visitor takes to form a judgement about a website, long before they've read a word of it.

Behaviour & Information Technology

Build an experience, not a brochure

Most websites are a folder of projects with a nav bar. That's not a website, it's storage.

Those whose work stops people scrolling treat the site itself as a piece of design: pacing, rhythm, transitions, the order things are revealed in. The same instincts used to sequence someone through a building, applied to how someone moves through a page.

If the site doesn't hold attention in that instant, the quality of the work behind it never gets seen.

Talk to us about your website

Nice words

Literally better than I could have imagined. Thank you—so, so good.

Tom Coppin-Score

Managing Director at New Square Property

Working with Penta was a fantastic experience. They guided us towards a brand direction that felt like a true evolution, not a drastic change, and worked with real flexibility as we refined it through the website build. Being able to iterate the brand in real time was invaluable and it was possible because Penta were such thoughtful, collaborative partners.

Sophie Johnson

Managing Director at Inrehearsal

After exploring multiple studios to take on Fiture re-launch, it was clear we HAD to work with Penta. From start to finish they just got us, and where the Fiture brand had to go. We worked closely with the whole team and they absolutely smashed this one out the ball park. Best team ever.

Ann Rhee

Head of Creative Studio Operations

We absolutely loved working with Penta Studio, they totally understood our vision. They have given us the flexibility to grow into and develop them as the business expands. A big thanks from us!
‍

Bella Collins

Marketing Manager

Penta took the time to understand who we are and translated that into a fresh, sophisticated identity that feels true to our values. The new website not only looks stunning, but it also tells our story and engages clients the way we always hoped it would. The feedback from our team and clients has been overwhelmingly positive.

Alison Malton

Director and Chair

Penta Studio transformed our brand, it’s powerful, modern, and truly reflects who we are. Their strategic insight brought our entire team on the journey. We continue working with Penta, elevating our marketing and design every day.

Tiffany Werdmuller

CMO

We we're stuck in an internal rut, then we brought in Penta who instantly saw the vision of where to take our new visual ID. They provided strategic insight and creative direction that gave us a unified guiding light, and created a new brand direction that has won multiple brand awards.

Ann Rhee

Head of Creative Studio Operations

The Record Scholarship Trust was in need of a new and exciting brand identity and website, Penta came recommended to us and we knew we were in good hands after discussing the kind of thing we needed. We are delighted with the clarity, process and outcome of the RST brand and website, it provides us with a unique and beautiful platform to build the trust upon.

Andrew Halls

Director of the Record Scholarship Trust

Brand and marketing for architecture, planning and construction practices.

Your projects don't look like anyone else's. So why does your marketing?

Whether you're in planning, architecture, design or construction, you design the exception. Your brand should too.

A problem

Massimo Vignelli

Made for web

Deserve better

Working with us feels like design, not admin

Saul Bass

Behaviour & Information Technology

Build an experience, not a brochure

A selection work with architecture, planning, construction and design practices

New Square Property

StudioH

We're Penta. An Independent Creative Studio Built for Ambitious Brands.

Everything a practice needs to look as good as it builds.

Brand & Website

Photography

We offer site and project photography for portfolios, planning submissions and press, shot to show the work at it's best. We also capture team and leadership headshots for marketing, tenders, pitch decks and social channels.

Marketing & Campaigns

Beyond referral — targeted marketing to bring in the clients you don't yet know. We look at the bigger picture, not just the surface level.

Whether it's all digital or printed, our campaigns, digital advertising, brochure, pitch decks or site boards are designed to match the quality of the build.

We work with architecture, planning and design-led practices on brand, photography, marketing and websites built with the same rigour as the work you represent.

Nice words

Literally better than I could have imagined. Thank you—so, so good.

After exploring multiple studios to take on Fiture re-launch, it was clear we HAD to work with Penta. From start to finish they just got us, and where the Fiture brand had to go. We worked closely with the whole team and they absolutely smashed this one out the ball park. Best team ever.

We absolutely loved working with Penta Studio, they totally understood our vision. They have given us the flexibility to grow into and develop them as the business expands. A big thanks from us!
‍

Penta Studio transformed our brand, it’s powerful, modern, and truly reflects who we are. Their strategic insight brought our entire team on the journey. We continue working with Penta, elevating our marketing and design every day.

We we're stuck in an internal rut, then we brought in Penta who instantly saw the vision of where to take our new visual ID. They provided strategic insight and creative direction that gave us a unified guiding light, and created a new brand direction that has won multiple brand awards.

Brand and marketing for architecture, planning and construction practices.

Your projects don't look like anyone else's. So why does your marketing? Whether you're in planning, architecture, design or construction, you design the exception. Your brand should too.

A problem

Massimo Vignelli

Made for web

Deserve better

Working with us feels like design, not admin

Saul Bass

Behaviour & Information Technology

Build an experience, not a brochure

A selection work with architecture, planning, construction and design practices

New Square Property

StudioH

We're Penta. An Independent Creative Studio Built for Ambitious Brands.

Everything a practice needs to look as good as it builds.

Brand & Website

Photography

We offer site and project photography for portfolios, planning submissions and press, shot to show the work at it's best. We also capture team and leadership headshots for marketing, tenders, pitch decks and social channels.

Marketing & Campaigns

Beyond referral — targeted marketing to bring in the clients you don't yet know. We look at the bigger picture, not just the surface level. Whether it's all digital or printed, our campaigns, digital advertising, brochure, pitch decks or site boards are designed to match the quality of the build.

We work with architecture, planning and design-led practices on brand, photography, marketing and websites built with the same rigour as the work you represent.

Nice words

Literally better than I could have imagined. Thank you—so, so good.

After exploring multiple studios to take on Fiture re-launch, it was clear we HAD to work with Penta. From start to finish they just got us, and where the Fiture brand had to go. We worked closely with the whole team and they absolutely smashed this one out the ball park. Best team ever.

We absolutely loved working with Penta Studio, they totally understood our vision. They have given us the flexibility to grow into and develop them as the business expands. A big thanks from us!‍

Penta Studio transformed our brand, it’s powerful, modern, and truly reflects who we are. Their strategic insight brought our entire team on the journey. We continue working with Penta, elevating our marketing and design every day.

We we're stuck in an internal rut, then we brought in Penta who instantly saw the vision of where to take our new visual ID. They provided strategic insight and creative direction that gave us a unified guiding light, and created a new brand direction that has won multiple brand awards.

Your projects don't look like anyone else's. So why does your marketing?

Whether you're in planning, architecture, design or construction, you design the exception. Your brand should too.

We absolutely loved working with Penta Studio, they totally understood our vision. They have given us the flexibility to grow into and develop them as the business expands. A big thanks from us!
‍