Inrehearsal believe that L&D teams create real change when they have a learning partner who dares to innovate. While their software and content library were impressive, the brand itself lacked the energy and personality that defined their service.
We tore it down to its core, explored the L&D landscape, and rebuilt a vibrant, engaging identity that champions colour, typography, and play. Motion played a key role in bringing the brand to life, animating their platform, boxsets, contributors, and content. The result is a brand that feels alive, energetic, and full of movement across every touchpoint.
From a dynamic colour palette to expressive, confident typography, we crafted a toolkit and guidelines designed for maximum flexibility, allowing the brand to dial its personality up or down as needed.
Working with Penta was a fantastic experience. They guided us towards a brand direction that felt like a true evolution, not a drastic change, and worked with real flexibility as we refined it through the website build. Being able to iterate the brand in real time was invaluable and it was possible because Penta were such thoughtful, collaborative partners.
Sophie Johnson
Managing Director at Inrehearsal
