Fuel Your World.
Working in collaboration with the team over at Discommon, we were tasked with creating the Fuel identity that would help shape the release of a new product. Fuel is a power brand, focused on simplicity and eco-friendly products. Discommon worked their magic on the form of the product whilst we created the brand identity.
We took inspiration from Discommons design, as did some of the details from the brand shaped the product. Working with warm, natural and joyful tones and unexpected details, we encompassed 'Happiness By Design' in our visual Identity, working across print, digital and on product branding.