Ethical IT

Giving sustainable, transparent and pioneering IT solutions a new digital home and brand.

Ethical IT
Art direction,
Brand design
Web Build

Ethical IT is a sustainable, transparent and pioneering IT solutions company, dedicated to reducing your organisation’s carbon footprint. Making the world a better place one problem at a time.


Reducing our carbon footprint where possible, both for clients and within our own business.


Charging fairly and developing long-term relationships with our clients.


Promoting a healthy work/life balance, including flexible working and embracing the “1% for the planet” ethos.

The Aim

Ethical IT’s old website and branding was not reflecting their newly established brand positioning as the go-to sustainable IT solution company.  They required a complete brand overhaul, brand positioning and website to reflect this.

The new website had to be easy to use, fast-loading, and adaptable so it would be futureproofed for the years to come. Penta designed and built the site in WordPress to make it easy for the Ethical IT team and media agency to update, write blogs and update content.

The Result

Working hand in hand with Almighty Brands who developed the Ethical IT branding and visual ID, we worked on bringing it to life and developing the visual style into the website build.

The result was a unique take on IT as we know it, green and not blue, like all other IT companies. A fresh and modern view on ethical which is rarely seen within the IT sector. The website performs and functions exactly how the client imagined and allows them to take the company to the next stage in their roll-out plan.

Ethical IT