Penta partnered with Reed Words, a London-based copywriting agency, who crafted all of the copy and messaging for the project. Our task was to transform a 20-year-old brand, rooted in a traditional financial look and feel, lacking character and warmth, into something distinctive and human.
Cavendish Ware is all about people, so our primary goal was to create a brand that puts them front and centre. We developed a flexible frame that expands and adapts to highlight individuals, reflecting the idea that there’s no one-size-fits-all solution, every financial plan is bespoke. This visual language represents Cavendish Ware’s ability to tailor their services around each client’s unique needs.
Alongside a range of printed and digital publications and presentation decks, we designed and built a bespoke website in Webflow, giving Cavendish Ware a future-proof and flexible platform to share invaluable market insights and clearly communicate their core values at a glance.
Penta took the time to understand who we are and translated that into a fresh, sophisticated identity that feels true to our values. The new website not only looks stunning, but it also tells our story and engages clients the way we always hoped it would. The feedback from our team and clients has been overwhelmingly positive.
Cavendish Ware Team
