Penta partnered with Reed Words, a London-based copywriting agency, who crafted all of the copy and messaging for the project. Our task was to transform a 20-year-old brand, rooted in a traditional financial look and feel, lacking character and warmth, into something distinctive and human.
Cavendish Ware is all about people, so our primary goal was to create a brand that puts them front and centre. We developed a flexible frame that expands and adapts to highlight individuals, reflecting the idea that there’s no one-size-fits-all solution, every financial plan is bespoke. This visual language represents Cavendish Ware’s ability to tailor their services around each client’s unique needs.